Erbalife is a multinational company operating in the field of food supplements and personal care products. It was founded in 1980 in Inglewood, California, at the behest of Mark Reynolds Hughes (1956-2000). Currently, the California-based company operates in about seventy countries including Italy where he arrived in December 1992.
Originally, the scope was limited to erbalife only to the sale of products aimed at weight loss. Fact, the company launched the erbalife's Slim and Trim Program, a program consists of four products: Formula # 1 (of a meal replacement protein drinks), Formula # 2 (tablets based on herbal products), Formula # 3 (tablets multivitamins and minerals) and Thermojetics (a soluble powder for the preparation of drinks). The original program today has become erbalife Cellular Nutrition Health and Weight Management System, and the name has changed several of the ingredients in products that are part of it.
Over time, the company has experienced tremendous growth and, in addition to food type products, were added also care products and personal hygiene. The strength of erbalife still remains, however, the sale of products aimed at weight loss products that are placed on a specific diet plan, diet erbalife. The proposed plan
dietary erbalife is done through the strategy of the multilevel-marketing (for more information: erbalife and multilevel-marketing) strategy rather simple: a network of promoters that cascade spreads in society, a spot of ' oil. Each of them has to be affable, kind, always ready with a smile and above all the perfect example that the product works. In return you get a job that can bring in some money, the latter point is also mentioned pages of the official website erbalife Italian version, because scrolling through the pages we read:
products and solutions offer erbalife:
effective weight control
healthy and balanced diet
personal care
opportunity to gain.
The "winning strategy" is presented through the illustration of the "wheel of basic nutrition," in which a wheel in the middle there are the so-called essential products, Formula # 1 Formula # 1 meal replacement, Formula # 2 Multivitamin Complex, Multifibre-fiber food supplement.
The central location is explained by that these products, according to the company, plays an important role for a nutritionally balanced. Around the middle depict the diverse needs of the person (better digestion, well-being of the cardiovascular system, immune system health, weight control, nutrition, skin etc..) Requirements is provided by the multiplicity of products erbalife. The result should be to (words of the company) "look and live better."
Nothing wrong with wanting to live better, but, without wishing to make any scientific discourse, we want to emphasize just how the concept of "keeping fit" that erbalife promuove sia lontano mille miglia dal benessere come lo intendiamo noi.
Stare in forma non significa apparire in forma. Essere magri non vuol dire nulla (ammesso, ma non concesso, che i prodotti erbalife facciano dimagrire) se poi il nostro corpo funziona come (o peggio di) prima.
Ci limitiamo a qualche domanda:
come mai il fondatore di erbalife è morto (in circostanze non chiarissime) a soli 44 anni?
Quanti sono gli sportivi ad alto livello che dichiarano espressamente di utilizzare i prodotti erbalife?
Come mai, se i prodotti funzionano, non vengono venduti semplicemente in farmacia o in erboristeria, ma continuano a essere proposti con rapporto diretto?
Un aneddoto personale - Qualche anno fa trovai in città an acquaintance who clung to one of these chains of multilevel-marketing. He invited me, always with a smile, to join the organization. And finally, removing the cylinder from the magic phrase, he added: "I XXX (the product.'s Note) has changed my life." I looked at him, it was the same as before, rather flaccid, a thousand miles away from my concept of physical fitness. I said, "seeing you familiar with and, you could say." The scientific staff
- The scientific committee also appears erbalife Louis Ignarro, Nobel prize for medicine, a clear move of marketing genius level. Unfortunately it is not the first case of Nobel laureate who is thrown in the supplement market. For an assessment, read a similar case
Tags: erbalife , herbalife, life grass, herbs life, life herbe, herba life , herballife , herbal life
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