"The Newspaper of Calabria" Sunday, January 4, 2009 Sale ... "Magically Balances" ... although in reality they are not then appeared so suddenly! Some business, they admit "we started before Christmas, not in an official manner, but simply to avert a crisis in sales." Since yesterday, however, began the real assault on the shops, mainly clothing and shoes, but going around, it was found in discount, a bit 'of everything. Attentive as always, Cosenza, there have been fooled by the "siren song." The advertising of high rates, up to 70% in large letters, invites you to enter, but not quite the buy. He prefers instead to trust the shop that, despite a lower rebate, which reaches more than 50%, protecting the customer dall'immodificabilità the initial price. The fear is precisely that fact that there has been some adjustments in order to increase return to normal despite the discount price, but not all. Attention is also paid to goods offered for sale: it is free of defects and above all, that is an old inventory from earlier seasons. The remainder of the shopping street, but not unbridled. The unanimous opinion of the retailers is that "people bought, but wisely." The difference will be between the various sectors and age groups. Purchases of clothing for children and adolescents have in fact recorded in a few hours almost exhausted, due in this case, "short duration" in a temporal sense that the clothes and shoes because of the growth of the recipients, and also to limited number of pieces by size, measurement, and favorite characters. A different attitude to adults, according to those involved expect the rebates to make some investment on coats, jackets, bags and shoes. Not exactly trendy, but basically classical. " In short, the typical chief who can not miss the closet. Chapter in young people. They are the real engine of discounted purchases that have literally invaded the shops tend to "grab" the piece, taken in the days before peak. "There are those who, having a particular size, asked us to put it aside waiting for the discount-the trusts committed to a clothing store, trendy - we could not satisfy him, and this morning was the first customer to present '. The rain, therefore, has not stopped Cosenza who managed a well-distributed between indoor and outdoor shopping centers. The Metropolis Rende, stormed, with visions from "The Day After" in advance: empty shelves, cardboard boxes full of hangers removed from clothing sales, orders on the bear of a panic attack. In some cases, been forced to close its doors to allow an influx "regiment", and while there were those who choose and purchase, the others waited outside hoping to be able to take home what you want.
A Cosenza, on Corso Mazzini, however, with the exception of a few key points, the situation è apparsa più normale. Addirittura in alcuni casi totalmente contraddittoria. A distanza di pochi metri o semplicemente tra due vetrine poste di fronte si è potuto assistere al tutto pieno ed al vuoto assoluto. Negozi traboccanti di gente ed altri con i negozianti in agonizzante attesa di un cliente. Diverse politiche di marketing? Sicuramente, ciò è significativo del fatto che il cosentino, ma in generale il cliente, vuole provare soddisfazione e soprattutto vuole fare da sé. Una particolarità infatti evidenziata anche in noti negozi dove a farla da padrona sono le griffes. Chi vi entra, tocca, prova, e poi acquista … ma, se al contrario si avvicina una commessa con la classica frase :«cosa desidera?», ecco che subito we look for the way out. The secret then, especially in this period of sales, is to free up the customer to choose the goods that they need not necessarily be but surely it sees fit to buy, offering kindness and hospitality without inhibiting it with a presence too intrusive. But ultimately, what they are buying the Cosenza? Practically everything. If only because there are discounts on everything! After the traditional clothing, to use or hold stock, such as coats, jackets, shoes, but also shirts, sweaters and scarves, gloves, the biggest boom it has to be added to the intimate ... maybe, secretly, in the shoes of the Epiphany ! Everything that was in the shops, due to various franchise brands, is "magically" disappeared. In the climate of Epiphany were not less toys, DVDs, and even some have promoted the "3x2" for new books, and 50% for glasses view. Way to shopping with plenty of choice but having clear what to buy, minimizing the superfluous because we're just not forget that earlier this month, and before reaching the "27" must still pass several days.
Giulia Fresca
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